(Binghamton, NY) – Broome County Executive Debbie Preston today announced Mirabito Energy Products has signed on as the presenting sponsor of the 2012 Stop-DWI Holiday Classic High school Basketball Tournament. She was joined by Mirabito Energy Products CEO Joe Mirabito and Stop-DWI Coordinators Chris Marion and Brett Noonan.
“I am thrilled to have Mirabito on board as the presenting sponsor of the Stop-DWI Holiday Classic,” said Broome County Executive Debbie Preston. “The Holiday Classic has a long history of promoting the dangers of drunk driving; Mirabito realizes this strong social obligation and joins our commitment in educating our community and young people of the deadly consequences of drunk driving.”
“We believe it is everybody’s job to spread the Stop-DWI message and this sponsorship is an opportunity for us to help do that,” said CEO of Mirabito Energy Products. “It is also a great chance for us to partner with Broome County to help this event grow and to showcase our community.”
The Mirabito Sponsorship will allow Broome County Stop-DWI to focus more on the planning and logistics of the Tournament as well as the Stop-DWI message and education, while Mirabito will handle the marketing of the Event.
“The sponsorship by Mirabito Energy Products gives Broome County Stop-DWI an opportunity to grow the tournament and increase public awareness about the dangers of drunk driving,” said Stop-DWI Coordinator Chris Marion. “The Stop-DWI Holiday Classic is one of the top high school basketball tournaments in the Country; this sponsorship gives us an even greater opportunity to expand its reach and message.”
This public/private partnership with Mirabito Energy Products is a first for the Tournament, which in the past relied on a large number of smaller-scale sponsors.
The goals of the Mirabito sponsorship are:
Ø To increase the reach of the Stop-DWI Program and message;
Ø To Increase Tournament attendance;
Ø To continue the Tournament at no taxpayer costs; and
Ø To reduce DWI cases in Broome County.
The 2012 Stop-DWI Holiday Classic will take place December 27-30th at the Broome County Arena. The Tournament attracts the premiere high school basketball teams from across the Country, each year. Local teams also participate in the regional bracket.
The Mirabito Family of Companies is celebrating its 85th Anniversary and includes Mirabito Energy Products, Mirabito Convenience Stores, Old Road Truck Repair and the Rewards Plus customer loyalty program. Mirabito corporate offices are located in The MetroCenter, Binghamton, NY. For more information, visit www.mirabito.com.