Mirabito Convenience Stores Go PINK for Breast Cancer Awareness

Binghamton — Today, Mirabito Convenience Storesbegins its annual “PINK CUP” campaign in recognition of Breast Cancer Awareness Month. Throughout the month of October, for each 20 oz. coffee purchased, a portion of the sale will be donated to help provide financial assistance to individuals in Central New York who are afflicted with breast cancer.

With over 100 stores, Mirabito Convenience Stores is one of the largest convenience store chains in Upstate New York.   “Our goal with this campaign is to bring awareness to breast cancer and, at the same time, contribute to the research being done to find cures,” said Joe Mirabito, CEO of Mirabito Convenience Stores.  “Together with our customers, we can make a difference and help people in our communities.”

This month, you’ll see “PINK OCTOBER” signs up all over Mirabito stores and the coffee cups will be PINK!  Customers should carry that PINK cup proudly knowing they helped contribute to breast cancer awareness and to help families in need of assistance.