Privacy Policy

Policy updated June 11, 2024

The following privacy policy has been established to explain what personal information Mirabito collects on our website and how the information is used. It also explains your options regarding the collection and use of your information. By using our website at, you are accepting and agreeing to our privacy policy.

Our Privacy Policy

Any changes made to our privacy policy will be posted to this page.

Collection of Information

Information You Provide to Us

Mirabito Holdings, Inc and its subsidiaries and affiliates (collectively “Mirabito”, “Mirabito Energy Products”, “we”, “us”, or “our”) collects information you provide directly to us, both when using our electronic services (including the Mirabito Rewards+ or MPay Card,, Mirabito Mobile App and Mirabito Online Account Portal) or shopping in Mirabito Convenience Stores. For example, we collect information when you sign up to receive emails from us, sign up for our portal or mobile app, fill out a form or survey, participate in a contest or promotion, make a purchase, join our loyalty program, apply for a job, communicate with us via third party social media sites, register for events, request customer support, or otherwise communicate with us. The types of information we may collect include your name, email address, birthday, postal address, zip code, phone number, survey responses, and any other information you choose to provide.

Information We Collect Automatically

We automatically collect certain information about you when you access or use our services or shop in our stores, including:

  • Login Information: We log your IP address and other information about your access to and use of the Mirabito website, including the type of browser you use, access times, pages viewed, and the page you visited before navigating to our site.
  • Device Information: We collect information about the computer or mobile device you use to access our website or our app, including the hardware model, operating system and version, unique device identifiers and mobile network information.
  • Transaction Information: When you make a purchase or return or redeem an offer from us, we collect information about the transaction, such as payment details, personal information provided, product details, purchase price, and the date and location of the transaction.
  • Information Collected by Cookies and Other Tracking Technologies: We (and our service providers) use different technologies to collect information, including cookies and web beacons.  Cookies are small data files stored on your hard drive or in device memory that help us improve our services and personalize your experience, see which areas and features of our services are popular, and count visits.   Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that may be used in our services or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness.  For more information about cookies and how to manage and disable them, see Your Choices below or visit

Information We Collect From Other Sources

We may also obtain information from other sources and combine that with information we collect about you. For example, we may collect information about you from third parties, including but not limited to mailing list providers and publicly available sources.

Information We Derive

We may derive information or draw inferences from you based on the information we or our partners collect. For example, we may make inferences about your location based on your IP address. Mirabito collects data about your activities that does not personally or directly identify you when you visit our website, or the websites and online services where we display advertisements. The information may include the content you view, the date and time that you view this content, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as “Retargeting”) online. We collect information about where you saw the ads we serve you and what ads you click on.

You may opt out Google’s use of cookies or device identifiers by visiting Google’s Ads Settings.

Log data

Like many sites, we collect information that your browser sends whenever you visit our site; this is known as Log Data. This Log Data may include information such as your computer’s Internet Protocol (IP) address, browser type, browser version, and the pages our site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

Use of Information

We may use the information we collect to:

  • Provide, maintain and improve our products and services;
  • Provide and deliver the products and services you request, process transactions and customize your experience with us;
  • Send you technical notices, updates, security alerts, and support and administrative messages;
  • Respond to your comments, questions and requests and provide customer service;
  • Communicate with you about products, services, offers, promotions, rewards and events offered by Mirabito Energy Products, and provide news and information we think will be of interest to you (see Your Choices below for information about how to opt out of these communications at any time);
  • Monitor and analyze trends, usage, and activities;
  • Provide, maintain and facilitate the Mirabito Rewards Plus Program
  • Personalize your online experience and the advertisements you see when you use our services or third-party platforms based on your preferences, interests, and browsing and purchasing behavior and audit your interactions with our online ads, including by counting ad impressions and verifying positioning and quality of ad impressions;
  • Facilitate contests, sweepstakes, and promotions and process entries and deliver rewards;
  • Link or combine with information we get from others to help understand your needs and provide you with better service;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and protect the rights and property of Mirabito and others;
  • Debug to identify and repair errors that may impair existing intended functionality;
  • Conduct research and development activities; and
  • Carry out other purposes described to you at the time the information was collected.

Sharing of Information

We may share information about you as follows or as otherwise described in this Privacy Policy:

  • With vendors, service providers, and consultants that perform services for us, including payment processors and online ordering platforms.
  • In response to a request for information from external sources if we believe disclosure is in accordance with, or required by, any applicable law, regulation or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
  • If we believe your actions are inconsistent with our user agreements or policies; if we believe you have violated the law; or to protect the rights, property, and safety of Mirabito or others.
  • With your consent or at your direction.

We may also share aggregated or de-identified information that cannot reasonably be used by others to identify you.


Mirabito takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

Your Choices

Customer Information 

  • You can stop receiving promotional emails at any time by clicking on the “unsubscribe” link at the bottom of any promotional email you receive from us. You can also stop receiving promotional postal mail by sending an email to, or by filling out this form.
  • You may adjust your payment methods that are linked to your Mirabito Rewards Plus MPay Card by contacting us at 877-403-2222.
  • You may choose to remove your information from our databases using the Mirabito Mobile app to delete your profile, or by calling (800) 934-9480. To delete your account, navigate to the profile section of the app, scroll to the bottom and choose “Delete Account”.


Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our services.

Promotional Communications

You may opt out of receiving promotional emails or text messages from Mirabito by following the instructions in those communications or by emailing us at . If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Mobile Push Notifications/Alerts

With your consent, we may send push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device or by following the instructions in those communications.

Social Media Authentication

Users may choose to utilize social media authentication (Facebook and/or Google) to access portions of the Mirabito Portal Website or Mobile App. When opting into this service we will ask your permission to access the minimum information required to validate your identity with the social media platform and link it to your Mirabito Portal Account. Currently, this is your Name, Email Address and Profile Picture.  If at any time you wish to remove this data from the Mirabito Portal Website and Mobile App, do so by un-linking your social media account in the Profile Section. Click the My Profile link, then select the Social Logins tab and select the Unlink Button. This will delete the data and link from the Mirabito Portal Website and Mobile App storage.


We are committed to maintaining compliance with the Americans with Disabilities Act throughout our site. If you cannot obtain information from this site, please Mirabito – 1-800-934-9480 -directly to receive information in the format that is best suited for you.

Dispute Resolution

Any controversy or claim arising out of, or relating to, our privacy policy, or the breach thereof, shall be settled by arbitration in accordance with the rules of the American Arbitration Association, and judgement upon the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof.

Children’s Online Privacy Protection Act Compliance

This website is under the compliance of the Children’s Online Privacy Protection Act and does not collect information from any user under the age of 13.

California Online Privacy Protection Act Compliance

This website complies to the California Online Privacy Protection Act. We value your privacy and do not distribute your personal information to outside parties without your prior consent.

Contact Us

If you have any questions regarding this privacy policy, please contact us.

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.