Posted: September 1, 2026
Mirabito launches new brand identity featuring new icon.
As Mirabito approaches its 100-year anniversary, the company proudly unveils a refreshed brand identity that honors its legacy while positioning the organization for the future.
Founded in 1927 as a coal business, Mirabito has grown into one of the Northeast’s leading diversified energy and convenience companies, serving homes, businesses, fleets, and communities across New York, Pennsylvania, Connecticut, Massachusetts, and Vermont, with wholesale fueling capabilities extending along the East Coast.
The updated logo and visual identity reflect both the company’s heritage and continued evolution.
“This is more than a new logo — it is a reflection of who we are, where we’ve come from, and where we’re headed,” said Marissa Sweeney, Senior Director of Marketing “As we prepare to celebrate our centennial, we wanted a brand that honored our roots while unifying all of our businesses under one identity for the future.”
The refreshed logo maintains several recognizable elements of the Mirabito brand while introducing new symbolism rooted in the company’s history:
The company emphasized that the rebrand is an evolution — not a reinvention — of the Mirabito name customers know and trust.
“This brand represents the same values that have guided us for nearly a century: integrity, reliability, safety, and community,” said Jason Mirabito, President of Mirabito Holdings, Inc. “While our look is evolving, our commitment to the people and communities we serve remains unchanged.”
The rollout of the new brand will begin transitioning over time as we enter our 100th year of business.
Additional centennial celebrations and initiatives will be announced throughout the coming year.
